As a team leader, it may be uncomfortable for you to ask the right questions. After all, the people you lead expect you to have answers. While it may give you pause to develop a list of questions for 2018 success, a Harvard Business School Study indicates it is a really good idea. Are you asking yourself and your team the right questions? Will those questions propel you to more bold ambitions? Will those questions push you off the worn-out paths and empower you to cast off th
Five years ago we were consumed with “Buyer Personas” and the daunting
creation of engaging “Customer Buying Journeys.” Ah, but we had Big
Data—“fail proof” analytics—what could possibly go wrong?
A lot. How many ongoing education sessions did you attend in pursuit of the
seamless customer experience, learning how to create 10, well 8, no really, 5
“basic” personas that could be cast wide like fishing net over your current and
prospective customers? How’d that work for