The Conference Was Outstanding: Now it’s Time to Maximize Your Investment
Image courtesy of ShutterStock Attending a conference is exciting, tedious, time-consuming and exhausting. It is also one of the most effective ways to assess your marketing strategy and kick start business development. The non-stop networking opportunities are critical to your firm’s brand, messaging and awareness. Every year tens of thousands of dollars are invested in pre-conference preparation, exhibition constructs, marketing collateral, time and travel. A dramatic ret
